About Tovar Electric


Liza Martinez, daughter of Larry Tovar Jr., is President of Liza’s Tovar Electric. She is a U.S. Department of  Defense Certified Project Manager. She has worked in the business for many years alongside her father and grandfather. Before taking over the reins, she worked as Vice

Liza president tovar electric

Liza Martinez, President of Liza’s Tovar Electric and U.S. Department of Defense Certified Project Manager.

President of The Larry Tovar Company. In that capacity, she handled all of the business operations of the company. Growing up in the trade with master electricians as mentors, she knows how to get results as an electrical contractor. She and her crew of top-notch electricians ensure that commercial and government clients.


Liza is proud to continue to grow this thriving family business. Quality workmanship and superb customer service is still their key to success. Liza’s Tovar Electric is accredited by the Better Business Bureau and enjoys an A rating with absolutely no complaints against the company.

Technically, the people working at Liza’s Tovar electric are the best! Each electrician is a licensed Master Electrician or Journeyman. Their helpers are licensed apprentices on their way to becoming journeymen themselves. We follow all local, state, and national codes so you know your job’s done right. Every employed has also gone through drug testing and a criminal background check to insure your family’s safety. In addition to rigorous professional training in the electrical trade, employees are taught how to best communicate with you, our valued client.

Tovar Electric History

Larry Tovar began his electrical services company in 1963. Larry Tovar Jr., a Master Electrician, took over the company in 1990. He incorporated the business as Ravot Inc. dba The Larry Tovar Company. It was one of the founding members of the El Paso chapter of NARI (National Association of Remodeling Industries).

Larry Tovar Jr. beneath portrait of Larry Tovar, founder of the company.

Larry Tovar Jr. beneath portrait of Larry Tovar, founder of the company.

Original logo created by founder Larry Tovar Sr.

Original logo image created by founder Larry Tovar Sr. is once again utilized by the new generation.